How effective is the
combination of your main product and ancillary texts?
I
believe that my music video meets the standard of other forms of media has
served its purpose quite well and to a good level. The video highlights the
band in their own musical element. The video is of the band playing through a
whole song from one of their albums, which tells the audience about their
ability as musicians as well as showcases their style and genre. However the
video also has a narrative element to it, not just strictly performance, but
whilst it does tell a story, it gives the audience an insight and look what
goes on behind the music, as they get to see the band actually perform the
song.
The main purpose of my
music video, and any music video, is to essentially advertise the band. The
video conveys both the band’s image and music simultaneously in hopes to leave
the viewer with a memorable image of the music and band. The audience is
introduced to the band’s look while they are listening to their music; these
complement each other, advertising the band further. Additionally to this,
music videos have other purposes such as; to give the listener a better
understanding of the song, I achieve this through the narrative structure,
showing the journey of the main singer and his failing relationship; this helps
to entertain the audience and allow them to empathise with the bands frontman.
The video certainly
advertises the song as it demonstrates the work and talent that goes into
making it. The video represents the band as being professional, talented and
hard working, which would appeal to the viewer/listener. As well as the
narrative as it actually allows the fans and viewers to see inside a personal
memory of the main character. For these reasons I believe my music video effectively
demonstrates the band’s style and look.
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